Futures Forum: New Economics Foundation >>> taking back control of the economy
But we have to see things differently: we have to 'frame' things differently...
Five years ago, the NEF produced a report:
Well-framed, well-crafted and often repeated, the austerity story is the dominant political narrative in Britain today. It shapes how most of us think and talk about the economy. It has convinced most of the country of the need for huge public spending cuts and presents a coherent vision for the kind of society we should live in.
TOWARDS A NEW STORY
The austerity story can be defeated, if its opponents identify and activate their own powerful frames. The frames must be developed from values and resonate with public opinion. They must be tested and refined based on what works. We outline some frames we believe could be used to build a new narrative, and a story that brings them together.
- Casino economy: our economy is like a casino, it is in need of reform so that it can be stable and useful.
- Treading water: we are not making any progress as a nation; we are running to stand still, struggling but not moving forward.
- Big bad banks: our current problems are the result of a financial crisis that we, and not the banks that caused it, paid for.
- Big guys and little guys: there are two types of people in Britain, the little guys who work hard and don’t get a fair deal, and the big guys who have money and power and play by their own set of rules.
- Jobs Gap: the biggest issue facing our country is the jobs gap: people who want to work but can’t, people who work hard but don’t take home a decent wage and young people who cannot be sure of a good job.
- Time for renewal: we need to rebuild and renew what made Britain great – from the railways to our education system. We need to invest.
- Austerity is a smokescreen: the Coalition uses the deficit as an excuse to do what they have always wanted to do like shrink the state and privatise the NHS.We cannot trust them; they aren’t out to help ordinary people.
Framing the economy | New Economics FoundationTHE BATTLE FOR THE ECONOMIC NARRATIVE WILL BE WON WITH STORIES, NOT STATISTICS.
And in fact, today, there is very little talk about 'austerity':
The Tories have stopped talking about austerity. That doesn't mean it's gone away - New Statesman
Although we still think in its terms, several years on - as the latest report from the NEF shows:
Framing the Economy | New Economics Foundation
Which was put together with other think tanks:
Framing the Economy | PIRC
Framing the Economy - Resilience
Framing the economy: how to win the case for a better system - New thinking for the British economy
Zoe Williams looked at it in the Guardian:
How language duped us into austerity
The same misleading metaphors are used again and again to talk about economic policy. We need a new frame
What do people think the economy is? How do they think it works? How do you think it works, if you think it works at all? The New Economics Foundation, in its report, Framing the Economy, conducted 40 in-depth interviews in London, Newport, Glasgow, Wolverhampton and Hull, with the aim of finding points of common understanding. Though 40 is a relatively small number, the researchers were looking for images, metaphors, certainties and black holes that came up again and again, across regions and demographics.
From these tropes, they’ve been able to plot how, from 2010, the coalition government’s austerity agenda played so well into people’s hopes and fears; how the public attachment to it was so tenacious. How, even as the policy was failing to stimulate the economy in the way that had been promised, it was still seemingly resistant to counter-argument. Even once it was plainly, across the country, having devastating impacts on people’s lived experience (disabled people having their benefits removed and dying weeks later, the victims of the universal credit experiment evicted from their homes), the notion itself – that we all had to tighten our belts, and that was the responsible thing to do – was curiously buoyant.
If anything, the more hardship it caused, the more necessary it was for many to cling to the narrative. And this was all underpinned by deeply held notions about how things “work”. The economy was seen as a container, the most frequent metaphor was a bucket: some people put in, and others took out. It was also seen as cash, almost exclusively, with other frames – productivity, investment – rarely getting a look in. By the bucket definition, the economy was finite, and economic disasters were the result of too many people taking out, and not enough people putting in.
Obviously, you could give this a leftwing spin, and say the people not putting enough in were the tax avoiders, and the people taking too much out were rapacious corporates. But intuitively you know that any discussion centred on this rusty and not-large-enough container will hold the economically unproductive as the drain; a nation divided into those who give and those who take may occasionally turn its ire upon the rich – but that won’t abate its fury against the poor.
Not unreasonably, given the financial crash and its worldwide consequences, the economy was seen as intensely volatile, susceptible to grand forces whose actual nature fell into a cognitive black hole: “market forces” were seen as determining but utterly mysterious. Words like “falling” and “tumbling” were ubiquitous. The language was of natural disaster, and it was highly unusual to link this back to any human responsibility, except that you shouldn’t take too much out of the bucket. This may explain the paradox that, while inequality is seen as a bad thing, there was very little support for redistributive policies; asymmetry may be destructive, yet, like a weather event, it was beyond the wit of man to correct.
Dora Meade, the lead researcher, was shocked by the “ubiquity and level of fatalism”. If you combine the feeling that the economy is something beyond a normal person’s understanding or control, with the sense that the system is rigged, “people are left feeling there is very little they can do. There’s no role for the general public, even if they believe it’s broken and unfair.”
Perhaps the most dispiriting element is that, when asked to describe or imagine a functional, healthy economy, people turned always to an idealised past, when wages were high, inequality was low and we were more “self-reliant”. The resonance here is not with austerity, but with Brexit arguments: people weren’t necessarily blaming immigration for low wages; but they were imagining a past in which wages were higher, and linking that nostalgia to an era of self-determination whose erosion can only, logically, have come from elsewhere.
The report goes on to describe the economic frames and images that might make us feel differently, less impotent, more optimistic: yet before we can talk about the economy as an ecosystem fostering meaning and fulfilment, rather than a bucket full of money, we need to have the courage, not of one’s convictions, but of one’s confusion.
• Zoe Williams is a Guardian columnist
How language duped us into austerity | Zoe Williams | Opinion | The Guardian
The Times, on the other hand, heralds a 'landmark':
Austerity finally brings balance to Britain’s books | Business | The Times
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