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Saturday, 4 May 2013
Welcome to the global community for sustainable business.
How did the Radisson Blu Edwardian hotel group reduce energy by a quarter
in three years?
1 May | Interview | written by Lucinda Broad, 2degrees
The May Fair Hotel in central London.
“Placing an emphasis on sustainability makes good business sense for us,” says Paul Mansi, the company’s chief operating officer. “We were one of the first hotel groups to start doing this in 2008 and remain committed to maximising profits through doing the right thing, reinforcing our customers’ trust in the brand at the same time.”
Patagonia, the Californian outdoor clothing company, is perhaps one of the best known examples of a
company, that really seems to be engaging with a mindful approach to
consumption – by taking the seemingly counterintuitive approach to encouraging
its customers to buy less! And really pushing the re-use, repair and recycling
business model – in pursuit ofthe company's missionof building the best product, causing no unnecessary
harm, and using business to inspire and implement solutions to the
Yvon Chouinard, the
founder of Patagonia, also sees that there is a “proper size” for the company,
and as he says in his inspirational talk –The Education of a Reluctant
“There are no three star French restaurants with fifty tables – it’s
And what influenced the approach at
Patagonia? Whether formalised or not, Chouinard points to his life-long study
of Buddhist philosophies as being a major influence underpinning his work; a
mindful approach to consumption.