Futures Forum: Is an environmentally sustainable economic transition possible? >>> "Full transition to a sustainable economy will not be complete until business performance is measured in terms of returns on natural resources rather than just returns on financial capital."
Rob Hopkins of the Transition Towns movement has just put this piece together:
The beer that innoculates against Philip Green
This February, over 16,000 people travelled to Santa Rosa for the beer's launch. According toresearch undertaken by the Sonoma County Economic Development Board (SCEDB), 61% of those were tourists from outside Sonoma County (of whom 83% were from elsewhere in California) who were only making the journey because of the beer. On average they spent $165 a night, and during the 2 weeks spent $933,111 in the town's breweries and bars, on average each person spending $73 in the brewery itself.
You might think that so many people turning up to drink a beer which is over 10% ABV would lead to drunken mayhem and chaos in the streets, but, according to pressdemocrat.com, "in past years, the crowd has been anything but unruly, opting to play board games or to read a book". Aw.
The beer that innoculates against Philip Green | Transition Network
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