Futures Forum: Hygge >>> "It's part of the paradigm shift away from measuring profits in terms of GDP, but more measuring success in society through quality of life, or happiness and wellbeing."
But in Denmark, it's actually always been about 'happiness':
Futures Forum: Sweden, Denmark and Norway have been voted the happiest countries in the world...
The Danish word for 'happiness' is 'lykke' - and is clearly related to the English word 'luck':
Futures Forum: Good luck!
The best-selling author has another little book out:
King of hygge Melk Wiking in the spotlight
Hygge expert Melk Wiking moves on to lykke - European Culture - The New European