Further to an article referred to earlier:
Futures Forum: Concerns for campaigning: Lobbying Bill next stage
Why gagging charities is consistent with the Big Society | Notes from a Broken Society
the question was raised that:
Advocacy challenges prevailing power relations and undermines the idea that getting on in life is a matter of individual effort and character; the language of the political class in Britain in 2013 is profoundly opposed to what advocacy means.
Advocacy is a political process by an individual or group which aims to influence public-policy and resource allocation decisions within political, economic, and social systems and institutions. Advocacy can include many activities that a person or organization undertakes including media campaigns, public speaking, commissioning and publishing research or polls or the filing of an amicus brief. Lobbying (often by lobby groups) is a form of advocacy where a direct approach is made to legislators on an issue which plays a significant role in modern politics. Research is beginning to explore how advocacy groups in the U.S. and Canada are using social media to facilitate civic engagement and collective action.
Advocacy - Wikipedia, the free encyclopedia
What is Public Affairs? PAW embraces a very broad definition of what Public Affairs means. There is a substantial literature regarding its “definition”. Suffice to say PAW content covers Lobbying, Government Relations, Public Affairs, Public Policy, Issues Management, Stakeholder Relations, External Affairs, Corporate Communications, Single Issue Campaigning, Media Relations, Social Marketing and political debate. It does not intend to cover areas such as Marketing, Consumer PR and Advertising.
Front | Public Affairs World
Advocacy Is Not a Dirty Word | Center for Effective Government
In other words, 'advocacy' is about 'civic engagement' and 'collective action':
Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action by Jonathan A. Obar, Paul Zube, Cliff Lampe :: SSRN