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Friday 25 May 2018

Save our high streets > the future of retail as a merged experience between online and offline

The high street is concerned about competition from on-line shopping:
Futures Forum: Save our high streets > use them or lose them to on-line retailers

In Sidmouth too:
Futures Forum: How to revive the health of Sidmouth's high street >>> >>> a levy on internet shopping


Here is comment from a market analyst: 

Trouva sees the future of retail as a "merged experience" of online and offline

24 May 2018

Trouva's Mandeep Singh tells Proactive the company is all about helping small and independent shops compete with larger online retailers like Amazon.

He adds that the company sees the future of retail as a merged experience between online and offline.

Singh also says "bricks and mortar" shops still have a place in certain market sectors like fashion, home, and health & beauty, where the user journey starts online but the product is acquired from an offline store.



Trouva sees the future of retail as a "merged experience" of online and offline - YouTube

Many other are saying the same: 

The future of physical retail depends on digital embrace

14 MAY 2018

Digitising 'the shelf' will soon be the standard for bricks and mortar stores, as consumer demands change



The traditional store has changed very little in the past century but the emergence of industry disruptors, and increasing shopper sophistication, has necessitated a transformational shift to new technologies and innovations to remain competitive

Music, travel, film, banking… digitisation has transformed industries across the world. Now the time has come for the traditional bricks-and-mortar store.

The physical store has changed very little over the past century, but now consumer demand is putting pressure on this holdout industry to digitise, or die.

Shoppers are now accustomed to the immediate, personalised and convenient experience of shopping online, which technology companies like Amazon and Alibaba are recreating in the physical environment, with prototype frictionless stores that prioritise convenience and shopper interaction.

As major technology players disrupt the physical retail market, stores large and small must innovate and think like digitally native companies. This means that retailers and CPGs need to be agile and responsive to customer needs and requests in order to improve the shopper experience and to drive sales.

A 2017 World Economic Forum Report predicts that a slew of new technologies, including the internet of things (IoT), artificial intelligence (AI) and robotics, will change the retail landscape. It will be those technologies that give retailers a greater understanding of their physical environments that lead the digital transformation of bricks- and-mortar stores.


The future of physical retail depends on digital embrace - Information Age
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