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Tuesday, 6 November 2018

Terracycle, the circular economy and recycling toothbrushes

Colgate have just announced an extraordinary programme:
Colgate launches UK recycling service for toothpaste tubes and toothbrushes | Resource Magazine
Colgate Teams with TerraCycle to Launch U.K. Recycling Program - Waste 360

From their partners TerraCycle:


Colgate® Oral Care Recycling Program · TerraCycle

The cosmetics industry is impressed: 

COLGATE PARTNERS WITH TERRACYCLE TO CREATE UK RECYCLING PROGRAM FOR ORAL CARE PACKAGING

Posted by Georgina Caldwell | Nov 6, 2018 | 

Toothbrushes, toothpaste tubes and caps have long vexed those on a zero waste mission but conscious consumers can breathe a sigh of relief after Colgate announced a recycling service for oral care waste in the UK, according to a report published by Edie.

The brand has teamed up with TerraCycle to launch a recycling program for used brushes and oral care empties.

“With the global plastics issue high on the agenda for all, the Colgate Oral Care Recycling Programme promotes sustainability,” Colgate UK GM, Philip Durocher told Edie. “We really encourage people to take advantage of the programme and recycle their oral care products and packaging via the programme and tell their friends and family about this new recycling initiative.”

Colgate had launched a website to allow organisations such as schools, hospitals and local authorities to sign up to host a public collection point – hosts will be given a £1 donation for the school or charity of their choice for every kilo of product returned. End of life oral care products from any brand can be recycled.

Colgate partners with TerraCycle to create UK recycling program for oral care packaging - Global Cosmetics News

Transition Town Sustainable Crediton are also impressed:

Money for old toothbrushes?

People can now send off any brand of old toothbrush or toothpaste tube by post for recycling under latest TerraCycle partnership

UK consumers can now post off their old toothbrushes, toothpaste tubes and packaging for recycling under a new partnership between dental products giant Colgate and TerraCycle announced today.

The Colgate Oral Care Recycling Programme lets people send any brand of toothbrush, toothpaste tubes and caps, toothbrush outer packaging, electric and battery toothbrush heads and toothpaste cartons for free to recycling company TerraCycle in a bid to drive down plastic waste.

In return for signing up to the programme, consumers receive 100 points for every kilo of items recycled. Every 100 points represents £1, which can then be redeemed by schools, charities or non-profits of the sender's choice.

Philip Durocher, Colgate UK's general manager, said the global plastics issue was "high on the agenda for all". "We really encourage people to take advantage of the programme and recycle their oral care products and packaging via the programme and tell their friends and family about this new recycling initiative," he said.

Oral care products such as toothbrushes and packaging are typically made of a complex mix of materials such as rigid and flexible plastics and bristles, which means they are not widely accepted for recycling by local councils in the UK, explained Colgate.

However, under the partnership announced today, TerraCycle will separate items by composition, before shredding and melting them into hard plastic pellets that can then by remolded to make new recycled products such as benches and construction products.

It is the latest in a slew of plastic recycling partnerships secured by TerraCycle, following similar deals with both Walkers and Kellogg's allowing UK customers to send old crisp packets and Pringles tubes for recycling into plastic pellets.

Laure Cucuron, TerraCycle Europe's general manager welcomed the partnership. "Oral care products are used by all of us each and every day, so it's one of the most frequently asked about types of products that consumers tell us they want to be able to recycle," she added.

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