The Daily Express isn't too sure either:
Jam tomorrow: Department of Trade GAFFE as it says France needs UK's 'jams and marmalade'
THE GOVERNMENT is looking for someone who can bring back Britain’s reputation as a fine global exporter - with “innovative jam and marmalade”.
Jam tomorrow: Department of Trade GAFFE as it says France needs UK's 'jams and marmalade' | UK | News | Daily Express
Here is the original proposal on the government website:
Exporting is GREAT
With some Twitter responses:
(6) #ExportOpps hashtag on Twitter
#EXportingisGREAT hashtag on Twitter
Meanwhile, there's been plenty of other comment:
Wee Ginger Dug: We're in a jam and the Tories know it | Comment | The National